Selected Work
Case Studies
A decade of product design across enterprise SaaS, marketplaces, travel, and real estate.
Each project is grounded in user research and measured against real outcomes.
Adobe2023–2025
Premium Member Hub
Helped Premium users discover the features they're already paying for.
$165K Annual Recurring Revenue+33% Premium Engagement+8% Trial to Paid Conversion31% Higher engagement with premium features
Evernote2020–2023
Teams Sign-up & Plan Picker Redesign
Turned a broken onboarding flow into a conversion machine.
$38K Increased Revenue+18% Admin Invitations-30% Admin's Needing Customer Support
Upwork2018–2020
Off-platform Reputation & Budget Signaling
Built trust signals that helped clients hire better talent.
20% increase in Hiring rate of high-quality freelancers
Glassdoor2016–2018
Jobs to Content
A one-stop-shop experience, offering the right job at the right time.
18% increase in applied jobs
Hotwire2015–2016
Hotel Promotions Platform
Giving hoteliers the customization tools they'd been asking for.
8 Hotel managers interviewed for research3 Major features delivered: promotions, loading tool, app page1 Platform — unified desktop and mobile experience
RealPage2013–2015
LeaseStar Property Management
Custom property websites and CMS tools for modern property management.
2 Major products: property website + search app100% Mobile responsive across all breakpointsFull Design and development ownership