Created in Claude CodeProduct Designer. Strategic Thinker. Problem Solver.
Whether it's life or AI, my goal is to give people a great user experience.
Selected Work
Case Studies
Premium Member Hub
Helped Premium users discover the features they're already paying for.
Teams Sign-up & Plan Picker Redesign
Turned a broken onboarding flow into a conversion machine.
Off-platform Reputation & Budget Signaling
Built trust signals that helped clients hire better talent.
Jobs to Content
A one-stop-shop experience, offering the right job at the right time.
Hotel Promotions Platform
Giving hoteliers the customization tools they'd been asking for.
LeaseStar Property Management
Custom property websites and CMS tools for modern property management.
Approach
A little about me
I graduated from the Art Institute at San Francisco in 2004 and have spent 20+ years honing a design practice grounded in research, collaboration, and measurable outcomes.
Read my full story →Communication & Collaboration
These two things are essential to do my best work.
User-Centered
Every decision traces back to user research — qualitative and quantitative.
Data-Driven
I use A/B testing and analytics to validate hypotheses and measure impact.
AI-Forward
Leveraging AI to create faster, smarter, more personalized user experiences.
Let's work together.
I'm open to new opportunities. If you're building something meaningful, I'd love to hear about it.
Get in touch