Hotel Promotions Platform
Giving hoteliers the customization tools they'd been asking for.
Process
- 1Conducted qualitative interviews with 8 hotel managers in Los Angeles and San Jose
- 2Identified top 5 customization needs: date ranges, room types, discount type, blackout dates, preview
- 3Created wireframes through 3 rounds of iteration with product and engineering
- 4Designed desktop-first, then adapted for mobile
- 5Designed internal loading tool with live preview for operations team
Understanding the Problem
I started with qualitative interviews with hotel managers at properties in Los Angeles and San Jose. A consistent theme emerged: the existing promotions tool was too rigid. Managers wanted to set date-specific promotions, apply them to specific room types, and preview what guests would see before publishing.
Promotions Page Design
The redesigned promotions page gave hotel managers control over every element of their promotion — date ranges, room type selection, discount type (percentage or flat), blackout dates, and a live preview. The interaction model was designed to feel familiar to anyone who'd used a modern CMS.
Internal Loading Tool & App Page
I also designed an internal promotions loading tool for the Hotwire operations team, complete with a live preview of how promotions would appear to consumers. Additionally, I designed the hotel partner app page to give properties a polished marketing surface within the Hotwire ecosystem.
