FOUNDATION
MCP Functions
Lists brands for the seller
Lists creators for the seller
Lists products for the seller
Pulls seller reporting data
CONTEXT
User Context Layer
User role, onboarding stage, account state
Clicks, payouts, sync status, recent actions
Injected into every LLM call automatically
PROCESSING
LLM Engine
Receives message + context, calls MCP tools
Claude · ChatGPT · Gemini
OUTPUT
Chatbot or Agent
Chatbot: answers questions in context
Agent: invites creators, creates links, acts
FINAL PRODUCT
Divi — AI Assistant
Added these functions to the existing MCP functions...
Sending a partnership invite to a creator
Setting a new commission rate on a product
Accepting a creator into your program
Activating a product
In-platform, contextual, proactive
Reduces CS burden, improves activation and retention