Two models, one assistant

Levanta "Divi"

Agents that act on their own, modeled on monday.com — and a chatbot that helps in the moment, modeled on Upwork's Uma. Built for creators and sellers.

Part One — AI Agents Part Two — AI Chatbot
How Agents and Chatbots can help

Dormancy and activation:

Accounts still live, that never got started or went quiet.

The problem — creators & sellers
74.2%
Creators dormant 90 days
31,698 of 42,730 claimed creators had zero activity — 4,716 (11%) never active even once.
28%
Early converters go dark right after
Of claimed creators who sold in month one, 28.2% then had zero sales for 90 days.
25.2%
Sellers with a stale catalog
360 of 1,430 active sellers had zero products newly start selling in 90 days.

What each number argues for: 3 in 4 claimed creators go quiet for 90 days, mostly after activating — the case for a re-engagement agent and chatbot alike. The 28% who converted once and vanished are the sharpest version of that pattern. And the creator-alert feature only works if sellers have something new to alert on — 1 in 4 don't, which argues for a seller-side agent that flags a stale catalog, and a digest, not a raw trigger, since large catalogs debut dozens of new products a quarter.

Source: Levanta Team, Product, and daily reporting tables (Hex). Creator figures exclude 71,160 unclaimed Creator Connections placeholder accounts, never signed into. "Stale catalog" uses a product's first real click or sale, not its catalog-sync date. Archived/cancelled accounts are excluded at sync, so dormancy measures live-but-inactive accounts, not formal cancellation.

The core distinction

A chatbot answers. An agent acts.

monday.com draws this exact line between two of its own products — sidekick is a conversational AI Chatbot, built for on-demand questions, while AI Agents run processes end-to-end, monitor continuously, and act on triggers, around the clock. Levanta needs both patterns, not one or the other.

AI ChatbotAI Agent
TriggerUser types a questionAccount event, schedule, or a standing goal
OutputAn answer, drafted in the momentThe task is already done — link generated, message drafted, rate requested
ContextWhatever the user brings to that one conversationLive account state, page, lifecycle stage, history
InitiativeWaits to be askedNotices and acts first, reports back
ScopeOne question at a timeRuns a goal continuously, even while you're offline

Source: monday.com, "AI Agents on monday.com" support documentation.

The market already agrees

Levanta's competitors are already shipping both

Not hypothetical — the affiliate and creator-commerce category is actively moving toward exactly this split, with named, shipping features.

CompetitorAI Chatbot — on-demandAI Agent — autonomous
Awin"Ava" — in-platform support chatbot; resolves 80%+ of queries, 30-second average response, live in 20+ countriesNot published
CJ Affiliate"affiliate.ai" — AI virtual assistant on CJ's APIs; natural-language reports and publisher insights on requestNot published
Impact.com"ask impact" — natural-language Q&A, instant insights, reports, partnership recommendationsAutonomous partnership agents — contextual guidance and task execution across the platform, announced at iPX 2026
Rakuten AdvertisingNot published"Mirai" — conversational agent that recommends commission structures and generates campaign code autonomously
GRINNot published"Gia" — drafts outreach, shortlists creators, handles gifting and reporting; a person approves

What this means: even the two oldest, most traditional affiliate networks — Awin and CJ Affiliate — already ship an on-demand chatbot. A chatbot alone is the baseline now, not the differentiator; the real separation is happening on the agent side. Impact.com already ships both halves at once, and GRIN's Gia — draft outreach, shortlist creators, handle gifting, human approves — is the closest existing analog to the Creator Agent proposed in Part One. Building both wouldn't put Levanta ahead of the category; it would keep pace with it.

Sources: awin.com (help.awin.com/docs/introducing-ava-instant-answers-anytime; Awin platform upgrade press release, Feb 24, 2026); CJ (LinkedIn company page, affiliate.ai launch); impact.com (help.impact.com/other/readme/impact.com-ai-features-explained; press release, June 11, 2026); Rakuten Advertising press release, May 6, 2026; GRIN product materials, via theinterregnum.net and scoop.app competitive comparisons, 2026.

Part One of Two

AI Agents

Reference: monday.com — continuous, trigger-based execution on structured data, with full governance.

monday.com's agent model, applied to Levanta

Structured records, scoped agents, full governance

monday's agents act on typed board data under defined permissions — not open-ended chat. Levanta's data is the same shape: accounts, partnerships, and commissions as structured records.

monday.comLevanta "Divi"
Acts onBoards, items — a typed, permissioned schema
Seller: Partnerships, deals, commission records
Creator: Storefront links, partnership status, payouts
Agent shapePurpose-built Expert Agents, not one do-it-all bot
Seller: A Commission Agent, a Discovery Agent
Creator: A Link Agent, a Re-engagement Agent
Trust layerActivity tab logs every action + reasoningAn approval gate logs every send, publish, or rate change — for either side
Runs onTriggers, schedules — "even while you're asleep"
Seller: A weekly creator partnership review, run unprompted
Creator: A payout flagged before you'd notice

Source: monday.com, "AI Agents on monday.com" support documentation.

AI Agents · For Sellers

Five actions the agent takes for you

Grounded in what Levanta already tracks per seller account — the agent learns your pattern on each, then acts on it, continuously.

1
Messaging creators
Learns which creators respond and which go quiet · Acts — drafts and sends a check-in the moment a top performer goes silent for two weeks
2
Creating deals
Learns your seasonal deal calendar and category · Acts — drafts the next deal window before the current one expires, ready for a one-tap approval
3
Setting commissions & loyalty bonuses
Learns which creators are outperforming their current rate · Acts — proposes a private rate or bonus before they ask for one
4
Sending product samples
Learns which creators turn samples into real content · Acts — matches new inventory to the right creator and sends the request automatically
5
Inviting new creator partnerships
Learns the profile of your best-performing creators · Acts — finds and invites similar creators the moment they show matching traction
AI Agents · For Creators

Five actions the agent takes for you

Built around the core lifecycle actions on Levanta — link generation, partnerships, campaigns, samples, and payouts.

1
Generating affiliate links & storefront updates
Learns the brands and products you already promote · Acts — the moment a matching brand drops a new product, generates the link and drafts the post
2
Accepting brand partnership invites
Learns which invites you actually accept vs. ignore · Acts — pre-screens new invites and surfaces only the ones that match your pattern
3
Joining CPC & Creator Connections campaigns
Learns which campaign types have actually paid off for you · Acts — joins high-fit campaigns automatically, skips the ones that historically underperform
4
Requesting product samples
Learns what you actually review and post about · Acts — requests the next sample ahead of your content calendar, before you think to ask
5
Checking payouts & commission status
Learns your normal payout schedule and range · Acts — flags a payout 40% below normal before you'd notice, with the reason attached
"Find and alert me on new products from brands that match products I promote" — action #1, exactly as a creator would ask for it.
AI Agents · Beyond acting

It doesn't just do the task. It tells you what to do next.

Executing a task is half the model. The other half is the unprompted suggestion — the agent noticing a pattern continuously and proposing the fix before you'd think to look.

For sellers
Sent partnership invite to 3 matching creators
Divi suggests
2 accepted — enroll them in your loyalty program?
Enroll creators
For creators
Generated a link for Nike's new running shoe
Divi suggests
This category converts 2x for you — want a post drafted?
Draft post

Delivered as a short weekly digest — two or three suggestions, not a dashboard you have to go dig through.

Part Two of Two

AI Chatbot

Reference: Upwork's Uma — on-demand, in-the-moment assistance for both sides of a two-sided marketplace.

Upwork's Uma model, applied to Levanta

Two sides of one marketplace, helped in the moment

Uma ships distinct features for clients and freelancers, each triggered by a specific action — not a continuous background process. Levanta's seller and creator sides map directly onto it.

Uma (Upwork)Levanta "Divi"
Client / SellerDraft a job post in secondsDraft a deal or campaign brief in seconds
Instant interviews score every candidateScore a creator application on request
Freelancer / CreatorStand out — instant interview, no cover letterLower-friction partnership acceptance
AI companion — brainstorm, review, analyze, writeDraft a caption, review a pitch, explain a payout
Triggered byA specific action in the momentA specific question the user brings to it

Source: upwork.com/uma.

AI Chatbot · Applied to Levanta

Help the moment you ask for it

Not continuous, not unprompted — the chatbot answers exactly what's asked, pulling the same live data the agents already use.

For sellers
Levanta "Divi"
Hi Alex,
What do you need help with?
Draft this campaign brief for me
Compare these 3 creators for this campaign
Why did this payout look different?
Ask anything
For creators
Levanta "Divi"
Hi Jordan,
What do you need help with?
Help me write a caption for this product
Is this a good partnership to accept?
Why was my application rejected?
Ask anything

Illustrative — inspired by Uma's on-demand assist pattern, in Levanta's own UI.

Bringing it together

One workflow, two models

The agent works in the background. The chatbot shows up the moment there's a question. Together, they close the loop.

Agent monitors

Continuously, in the background

Flags & drafts a fix

A conversion drop, a rate opportunity

Chatbot explains

User asks "why?" — gets the reasoning

Agent executes

Approved — the fix goes live

Example: a creator's conversions drop 20% — the agent notices overnight and drafts a fix. The creator opens the app, asks the chatbot "why is this happening?", and gets a plain-language answer pulling the same data. They approve, and the agent executes the fix — the loop closes without the creator ever having to dig through a dashboard.

Not starting from zero

Built on what's already shipped

The Levanta MCP already exposes this same data to Claude, ChatGPT, and other AI tools externally. Divi's chatbot and agents would call the same layer — not a new one.

Levanta MCP
Structured access to partnerships, deals, commissions — already live
Today
Claude & ChatGPT
External, read-only access to reports and data
Divi Chatbot
On-demand, in-app — same data, asked directly
Divi Agents
Continuous, in-app — the same data, acted on

What's still needed — this isn't a finished agent on its own:

Write-capable tools — draft, propose, send — behind the same approval gate already in this deck, plus a trigger/scheduler layer, so agents act on events and schedules instead of only answering when called.

A segment already in the data

Agencies like Pattern are a different shape of problem

Not one portfolio — a portfolio of portfolios. Levanta's schema already models this relationship, and agency-managed sellers already look different.

11 agencies
Managing 136 seller accounts
Median 4 clients each — the largest manages 73, over half of all agency-managed sellers.
3.2%
Dormant in 60 days, vs. 11.0%
Agency-managed sellers are meaningfully more engaged than sellers without one.
11 days
Median to first sale, vs. 19 days
Agency clients also reach their first sale faster than self-managed sellers.

What a different shape of problem means for the agent:

Cross-account review — one weekly digest across every managed client, not 40 separate logins

Playbook enforcement — the agency's standard rate/response rules, applied consistently per client

Fast client onboarding — bootstrap a new brand against the agency's existing playbook

Client reporting, reused — the same approval-gate Activity Log doubles as the monthly client report

Source: Levanta Team table, agencyId field (Hex). Sample is small (126 agency-managed sellers) and concentrated in one agency (73 of 136); the gap likely reflects some selection effect — sellers who hire an agency may already be more committed. Agency names/attributes sit in a table not yet available to this query.

Agents that act. A chatbot that answers.

Not one or the other — the background work of an agent, and the in-the-moment help of a chatbot, in the same assistant.